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US BRANDING STUDIO

Several by COMMISSION

by COMMISSION ·

Several brings together a menswear label, design consultancy and e-commerce store under one roof. With its roots firmly embedded in British sub-cultures, Several aims to serve an informed man with an understated clothing line that focuses on modernity, craftsmanship, and quiet luxury. Our task was to create a language that reflected these values. The brand is represented by the symbol of the semicolon to convey the idea of ‘several’: distinct items that are part of a collective. It reflects continuation, a link for something to follow or connect. The semicolon also forms the basis of the Several logo mark — the Several Sun — a mark designed to be subtlety reproduced in unexpected places. Stark, but restrained, the graphic vocabulary of the brand is quiet with a strong focus on material and technique. Business cards are exquisitely finished with black foil into paper made from 100% cotton. Garment tickets are hand dipped in black ink making each tag unique. Brand communication is kept straight forward with expression and abstraction coming through image making.

Tech 2016 The Brand Identity Identity Print Handwritten Sans Serif Black White Art & Design Fashion Retail

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