Signifly crafts Rennsport’s identity to match the artistry of Porsche 911s

Porsche 911 specialists Rennsport had an enviable problem – their order books were full, their clients devoted, their reputation unshakeable, yet their identity felt like an afterthought. In the heart of the Cotswolds, where Germanic engineering precision meets British craftsmanship, this luxury Restomod specialist commanded premium prices for their bespoke 911s while operating with little more than a logo and fragmented visual approach. Signifly recognised the mismatch immediately. Here was a company creating some of the world’s most coveted automotive artistry, yet lacking the visual sophistication to match their mechanical mastery. “There was very little in place in terms of brand identity beyond the logo,” Senior Digital Designer Lukas Jurcik reveals. “Everything else felt fragmented – there was no consistent typeface, colour palette or tone of voice. The brand lacked a cohesive visual and verbal system to reflect the precision, performance and craftsmanship of their work.” The Danish agency’s London team set about crafting an identity that could stand alongside the precision engineering emerging from Rennsport’s workshops. The transformation draws directly from Porsche’s golden era, channelling the expressive typography and graphic dynamism of 1980s and 90s automotive design. Bold forms and sharp angles energise the identity while maintaining the elegance central to the Rennsport experience. The logo itself conceals a clever automotive reference – the symbol’s first two lines represent ‘11,’ while the R-shaped form mirrors racetrack curves, and when mirrored, reveals the complete ‘911’ homage.