Snow Beach by Lundgren+Lindqvist

Snow Beach is an LA based film production company that represents a team of leading industry directors such as Amos Leblanc, Brendan Vaughan and Christine Yuan. They have created music videos for artists such as Travis Scott, A$AP Rocky, Pusha T and The Weeknd, as well as commercials for brands such as Adidas, Dazed and Hypebeast. Snow Beach invited Swedish studio Lundgren+Lindqvist to redesign their visual identity. The result takes cues from the dystopian, urban feel of Snow Beach’s work and is built around a bold colour palette of red, black and silver. The brand uses a deconstructed typographic system, which breaks words into fragments and uses geographic abbreviations and numbers to create a coded language. Lundgren+Lindqvist