Sociotype is a design-led type foundry from the minds of renowned London creative studio Socio

Using the experience gained from crafting bespoke typefaces for clients for over a decade, London-based creative studio Socio have launched design-led foundry Sociotype; beginning with two distinct typefaces – Gestura and Rework. These typefaces, as well as future releases, will be presented in their own issue of the Journal – a content-rich printed publication much more comparable to a magazine than the traditional type specimen. To learn more about it all, we caught up with Creative Director of Socio and Sociotype Nigel Bates, Type Designer Joe Leadbeater and Creative Director and Editor of the Journal, Nic Carter. EM: After more than 15 years as a creative agency, what triggered the idea to launch Sociotype? NB: We’ve always developed very typographically driven identity systems in our work with Socio, so the idea of launching a type foundry has been an aspiration for a while. We started out developing basic, single style typefaces for client projects, and the larger families naturally evolved from there.