Sorry Press’ New Aesthetic 2 showcases 98 typefaces from the world’s best independent designers

In an unparalleled tour-de-force of typographic showcase, New Aesthetic 2, from designers Leonhard Laupichler and Sophia Brinkgerd, makes abundant the typographic expertise and prowess of the contemporary discipline. Highlighting 98 typefaces and their respective designers, the book is the highly-anticipated sequel to the predecessor’s debut in 2019 – a self-published project as part of Laupichler’s BA thesis. With New Aesthetic 2 the team sought a publisher, partnering with Munich-based imprint Sorry Press to deliver the goods, including its own typeface Sorry Sans for the publication’s design. Purchase New Aesthetic 2 Visit our store