Sound, movement, and energy: exploring 8 expressive projects and identities in the music industry

In the ever-evolving world of music, it’s no longer just about the music. Well, the music is still vital, but in this era of limitless platforms and media, the concept of the ‘brand’ is now bigger than ever. Artists and bands incorporate visual worlds and identities to not only help them resonate with their audiences, but to express themselves fully beyond their sounds alone. And it’s not just the musicians either – streaming platforms, record labels, and even electronic instrument makers have embraced striking visual aesthetics. From Only’s identity for the global studio network Pirate, which pushes Arial to its limits, to the icon-driven and rhythmic, abstract world created by Studio Foss for Unidentified Dancing Objects, here are a few examples. RCA by Josephmark Atlantic Records UK by Explorers Club