Splash of imagination: Study Hall’s brand for Geeked Week 2024 puts a fresh spin on the ink splatter

Each year, many fandoms rejoice at the arrival of Geeked Week – an event hosted by Netflix that gives fans old and new exclusive insights, sneak previews, and news about their favourite fictional worlds. Filled with the exciting, unpredictable energy of the fan-driven stories it showcases, Study Hall’s campaign identity for the 2024 event puts a fresh spin on Geeked Week’s established playful ink splatter concept – a motif that pays homage to the comic book roots of geek culture, where cartoonists and manga artists would meticulously ink comic pages by hand. “Geeked Week covers a huge range of genres and styles – from animated adventures and dark fantasies to sci-fi epics and heartfelt dramas,” Study Hall’s Creative Director, Jeremy Volk, tells us. “Creating a unified visual identity for all this diverse content meant we needed something both flexible and distinctive.” In their identity, the California-based design studio imagines the ink splatter as a living, evolving being. Almost like a character itself, it shifts and morphs, adapting to every genre and style. “For some visuals, the ink might streak aggressively across the image, adding energy and intensity. For others, it might softly frame the content, giving a gentle touch.” This flexible approach unifies the diverse offering of the event while serving as a visual metaphor for the boundless, unpredictable nature of creativity and imagination.