Studio Blackburn’s punchy identity for TrendBible follows the ever-changing landscape of trends

Global agency TrendBible is a future trends forecaster that identifies the mindset, principles and likely patterns of a brand’s audience, seeking to help shape their output, marketing and direction. Leading the discipline for over a decade, TrendBible turned to London-based design agency Studio Blackburn to craft a new visual identity and strategic positioning to help reinforce their place in the industry for years to come. The resulting identity is striking, sturdy and studious, exuding a graphic confidence that dutifully walks the fine line between trendy and timeless. Fundamentally future-focused, in line with TrendBible’s services, the system designed and implemented by Studio Blackburn is crafted to change, featuring an adaptable typographic structure and a defining arrow logo – a graphic device representative of the ever-changing trend landscape. Responding to the practical limitations of the brand, the chosen primary typeface is Rasmus Andersson's Inter, a choice that, as Studio Blackburn’s Design Director Mark Jones tells us, came from the client’s request for the typeface to be widely used across multiple machines – as well as working across print and digital. “We knew the style of typeface that we were going for and looked at a wide range of different options,” Jones explains, “Inter felt right,” he adds, “we loved its high x-height and the round tittle on the ‘i’ was the icing on the cake.”