Studio C’s editorial identity for CHART establishes the Nordic art event on an international scale

Nordic editorial platform and art event CHART have worked alongside fellow Copenhagen residents and design practice Studio C on the development of a refreshed visual identity; making reference to the serene culture and emerging talent of the region through stark typographic execution. Fundamentally editorial across its graphic composition and extended brand materials, the identity utilises Kometa’s Victor Serif and sans classic Neue Haas Grotesk as the typeface pairing of choice – with the latter being chosen due to its continuity with CHART’s previous identity. “We kept Neue Haas Grotesk to keep some of the CHART brand alive,” Studio C’s Daniel Lindholt tells us. “With that said, CHART felt generic and needed to have a more distinct look,” he adds, looking to extend CHART’s style and standard of communication beyond what was previously done – turning towards typefaces that are optimised for both digital and physical use, as well as long-form editorial content. “Victor is the perfect mix of beauty in its characteristic look and functional readability,” Lindholt explains, “we knew right away it was a perfect match for Neue Haas Grotesk and for the future of CHART.” CHART’s communications were also redeveloped through the introduction of their new website; the ambitious construction of which thoroughly cements CHART within the contemporary creative scene, and ensures the brand’s digital longevity. Providing an international audience with the opportunity to engage with the industry-leading artwork promoted, exhibited and introduced by CHART.