Studio FORMAT draws from cellular structures to craft Oraa’s precision-led electrolyte identity

Oraa operates at the intersection of wellness, performance and lifestyle, offering electrolyte supplements in an innovative microbead form rather than traditional powder. The brand features active ingredients like organic silica, bioactive coconut water and aloe vera extract for deep cellular hydration and measurable performance improvement. Paris-based Studio FORMAT was tasked with creating an identity that would embody what Founder & Design Director Quentin Moretti describes as ‘cellular hydration, reinvented.’ The resulting system draws inspiration from mineral elements and the logic of the body in motion, articulating scientific rigour with sensory freshness through functional design. The visual language revolves around a system of circular modules inspired by the product’s microbeads, human body cells and molecular structures. These forms merge, repel and organise themselves into semi-random compositions that convey dynamic balance. “Each composition is unique but follows a structural logic,” Quentin explains. “It evokes both chemical logic and principles of connection, harmony and circulation.” Each pattern represents one of Oraa’s four formulas – Energy, Hydration, Rest and Focus – visually translating the functional personalisation at the heart of the project.