Studio Gruhl fuses jewellery-inspired 3D with Swiss precision in Performula’s futuristic rebrand

Studio Gruhl has delivered a comprehensive identity for Performula, a German health-tech start-up that creates hyper-personalised supplements based on individual blood marker analysis. Unlike conventional supplement companies offering one-size-fits-all products, Performula develops daily powder sachets tailored specifically to each client’s biological profile. The Berlin-based studio approached the project by drawing from two contrasting worlds – clean Swiss design principles and otherworldly sculptural forms. “The fact that they operate at this intersection gave us an interesting baseline approach to work with elements from two different worlds,” Creative Director Malte Gruhl explains. “Seeing how they worked together and created this tension in the end was really rewarding." The identity centres on a Swiss-grid framework that connects every touchpoint from social media to packaging within one cohesive system. Custom 3D visuals form the project’s most distinctive element, inspired by microscopic analyses of actual ingredients but elevated through fine jewellery aesthetics. “When we initially created the overall structure of the 3D forms, we were ensuring a clear connection to the microscopic images,” Designer Emma Damiani explains. “In the end what really helped push the designs into the realm of jewellery like forms was incorporating premium textures inspired by silver, gold, marble and pearl.”