Studio Herrström creates an impactful brand world for Influur’s influencer-meet-brand platform

With over 30,000 influencers in their roster, Influur is an all-in-one marketplace that facilitates connections between brands and the most exciting creators of the moment. Described as the “LinkedIn for influencers,” their unconventional approach allows creators to find collaborators and work, and be paid with security and transparency. The Miami-based platform, renowned for connecting creators in music, dance, and lifestyle with brands, sought a visual identity that could match its rapid growth and innovative approach to influencer marketing. Studio Herrström collaborated with the company to craft a comprehensive brand strategy, encompassing both visual and verbal elements. The resulting visual system not only honours Influur’s origins but also propels the brand into a new era of digital collaboration. The visual language is vibrant and engaging, thanks to an energetic orange leading the brand’s palette. It carries over from the previous identity, as Founder Erik Herrström explains, “In early conversations with the four founders (all female, by the way), they highlighted that they’ve built equity in Miami, where they are located, for being known as ‘the orange brand’ when collaborating with other companies. Additionally, they are Latino and feel that the heat is something they want embedded in their DNA.” This bold orange serves as the cornerstone of a flexible identity system that includes a round wordmark, informing brand shapes, patterns and motion design. Both eye-catching and versatile, the design system adapts across multiple mediums, ensuring clarity and consistency while allowing the brand to shift between minimal core elements and more expressive, vibrant visuals.