Studio Ingrid Picanyol’s Rising Seas campaign uses experimental print processes as an urgent CTA

Ingrid Picanyol's Barcelona-based design studio have issued a call for urgent climate action in their challenging Rising Seas campaign for Torelló Mountain Film Festival. As well as a series of unsurprising statistics from the UN Climate Conference, the campaign is inspired by the fact that, as of 2021’s festival, the Antarctic’s ice thaw has reached Torelló’s borders. This call to action has been graphically achieved through Ingrid Picanyol Studio’s speculative, conceptual approach to the subject matter. Asking how one could visually represent the unexpected arrival of something that shouldn’t be there, and questioning what the festival would look like if it were suddenly affected by such an influx of water. Due to the physical nature of both the issue and the festival itself, the resulting identity is fundamentally tactile, driven by Picanyol’s experimental approach to printing techniques in collaboration with Gràfiques Copyset. Working together to experiment with the physical effect of introducing water to the printing process, the offset printers were directly injected with streams of water; in turn disrupting the flow of the festival’s bright orange hue and creating anomalous, one-of-a-kind prints. Highlighting the subject matter in a literal sense, the result walks the line between abstractly expressive and technically worrisome; finding its own thought-provoking middle ground between the two. Ingrid Picanyol Studio’s digital interpretation of this goes one step further, with the virtual type distorting and reacting in a way akin to the electrical short-circuiting of a computer introduced to water.