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US BRANDING STUDIO

Studio Sly’s Lauren Finks on being a ‘one-woman show’ and doing more print work than ever before

by Studio Sly ·

Based in Melbourne, Studio Sly is home to the output of graphic designer and former homewares label founder Lauren Finks. Using her experience across multiple industries, from graphic to product, she produces cool, charming and considered identities for brands both locally and internationally. To tie in with the relaunch of her studio stationery, we had a chat with Lauren to find out more about her background, process and practice. EM: Hi Lauren, how’s 2021 been for you so far? LF: Short answer is whirlwind. Long answer honestly is equal parts amazing and equal parts going with it. With multiple lockdowns and industries being pushed and pulled in multiple directions I was expecting the type of work to shift strongly to digital. But I have been amazed at just how much desire for print there has been and I could not be happier about that. People still crave tactility in design and that’s what I love.

Food 2021 The Brand Identity Business Card Cup Digital Envelope Packaging Print Tub Website Wordmark Art & Design Coffee Cosmetics Drink Hotel Black Brown Green Orange Red White Emboss Linework Plastic Uncoated Paper Monospace Sans Serif Serif Italic

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