Sunny Bonnell on how Motto is democratising brand strategy through their interactive workbooks

If we told you that you could access over a decade of insights and knowledge from award-winning brand consultancy Motto, in an engaging workbook format, how fast would you rush to the TBI Store? Created to make Motto’s magic more accessible, Motto Supply is the global strategic branding agency’s resource hub, featuring their workbooks tailored for entrepreneurs, small business owners, and creative agencies. Each workbook covers a foundational piece of brand building, from meaningful missions to moving manifestos. Co-founder & CEO Sunny Bonnell, herself a prize-winning author, shares the care and considerations that went into this bumper bundle. PT: Hi, Sunny! First, why create products outside of your studio offerings? SB: We started Motto® Supply because we kept hearing the same thing: “We can’t afford Motto®, but we need Motto’s thinking.” There was clearly a hunger for our strategic frameworks from founders, creatives, and small teams who weren’t ready for a full-scale engagement or wanted to learn from us. So we decided to open the vault. Motto® Supply is our way of democratising access to world-class brand thinking and offering a resource hub for ambitious minds. From our digital brand workbooks to our Motto® merch, this expansion of our brand has been nothing short of stellar. We think of Motto® Supply as the ‘studio in your pocket.’