Systems Studio’s Less But Better exhibition showcases Dieter Rams’ legendary designs in all their glory 

A new exhibition celebrating the work of iconic industrial designer, Dieter Rams, has launched at The Space – an events space located in the main building of the Japanese retailer Isetan in Shinjuku. With a focus on Rams’ designs for German product company Braun and British furniture brand Vitsœ, the exhibition, titled Less But Better, features a compelling identity conceived by London-based Systems Studio. Systems Studio has long had a relationship with the work of Rams, so much so that the studio proceeded to establish Das Programm – an offshoot that presents research and documentation on the work of the design legend. With this new endeavour, however, the studio has transferred its interest into the physical sphere and presents a curatorial journey of Rams most iconic pieces from the 1960s. Of how the idea for the exhibition first came about, Giorgio Del Buono, Partner and Design Director at Systems Studio, points towards the initial collaboration with Braun and Hiroshi Fujiwara’s studio, Fragment Design. Taking place alongside the exhibition at Isetan, the two companies decided to reinterpret some of Rams’ designs into a series of contemporary clocks. “Isetan approached us to mark the occasion with an exhibition.”