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US BRANDING STUDIO

Take a bite of BURGS, a juicy customisable template by Brandpad, built for brands in motion

by Brandpad, built for brands in motion ·

Brandpad, known for revolutionising digital brand guidelines, has once again raised the bar with its template – BURGS, a design specifically created for brands in motion. As brand guidelines continue to evolve, BURGS reflects the growing need for flexibility, adaptability and customisation. The static PDF guidelines of yore are clearly in our rearview mirror now. The future of branding lies in creating adaptable systems that encourage experimentation, and BURGS embodies this by offering a template that is both robust and flexible. On top of that, it also introduces a neat DAM system, accessible through the template itself. For the Brandpad team, the idea was to craft a template that highlights the power of motion and 3D visuals, pushing the boundaries of what a one-page digital guideline can be. These dynamic elements have become essential in today’s brand identities, adding depth and dimension to branding, a fact reiterated by Brandpad’s Creative Director Nicklas Haslestad in The Future Of series. BURGS offers exactly that by enabling users to integrate motion design directly into their guidelines, enhancing the overall experience. BURGS’ identity is vibrant, fun and full of character, yet refined and intentional in its design. The logo, designed as a deconstructed burger, cleverly represents BURGS’ signature smash. The template itself is highly customisable; each component can be tailored to align with your brand’s identity and specific needs. Brandpad users can start from scratch or build on the template, easily adding or removing sections and blocks with a single click.

Tech 2024 The Brand Identity 3D Advertising Business Card Digital Identity Motion Sign Wall Website Window Wordmark Art & Design Black Blue Brown Cream Green Red White Yellow Cartoon Colourful Editorial Maximalist Modular Playful Uncoated Paper Sans Serif Extended

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