Take five with POV Budapest: Cat How of How&How shares line up highlights and a preview of her talk

As the anticipation builds for POV Budapest, the premier Hungarian design event, we’ve been chatting with the line-up of top industry speakers to give you a sneak peek into what’s in store! Why did the festival’s ‘perspectives’ theme capture their imagination? What fresh and innovative angles are they infusing into their presentations? And what Budapest attractions are on their must-see list? Cat How, Co-founder of global studio How&How, is particularly excited about the festival. Drawing upon her journalism and design criticism background, she’ll be exploring the power of language in shaping communication. Her talk, focused on brand language, takes inspiration from ‘Songlines,’ a fascinating practice used by Australian First Nations communities to encode geographical information and local knowledge in songs, narratives, and art. Keen to discover more about the sparks that ignited How’s talk, her Budapest itinerary, and the latest happenings at How&How? Read on! PT: Hey Cat! Great to be in touch again. How’s everything with you and the How&How team?