Taking notes from its history, Dennis delivers a timeless identity for Barcelona’s beloved Bar Bauma

An iconic establishment in Barcelona, Bar Bauma has served as a central hub for local writers and creatives for over 80 years. In 2023, the torch was passed to the passionate new owners, Somos Esencia, who pledged to preserve the historical charm of the bar while injecting a modern twist. Harnessing their vast knowledge in designing for the hospitality industry, the team at the branding and design studio Dennis constructed a robust brand and corresponding menu designs that seamlessly blend reverence for the past with innovative updates that prepare the establishment for the future. The logo was redrawn from the iconic sign of the bar that has been a hallmark of the establishment. While digitising the logo, only minor adjustments were made to ensure its effectiveness at smaller sizes and correct kerning. Additionally, to differentiate the establishment under the new ownership and to emphasise its function as a bar, the word ‘BAR’ was added to the logo. “By leveraging the history of the bar,” says Founder & Creative Director Josh Nathanson, “it has become easier to position it as a Barcelona classic that is attractive to both locals and tourists. The updated look and feel also gives it fresh life on social media, reaching a much larger audience than before.”