The Creative Study: AUFI’s Nick Bell shares the impressive journey of ‘defining the undefinable’

Creativity is the most powerful part of business, but how can you measure it? This is one of the questions creative matchmaker ASK US FOR IDEAS set out to answer in their mammoth project, The Creative Study. Asking some of the world’s most creative minds to ‘define what creativity is,’ the results are both a resource and source of inspiration, presented as a narrative in a beautifully crafted website designed by Made Thought. We spoke to AUFI Co-founder Nick Bell about the huge collaborative undertaking, as well as the exciting and unexpected insights gained from the report. PT: Hi Nick, how are you? NB: Excellent, thank you for asking!