The Designers: DNCO’s Sam Jones on leadership, optimising processes and the tech of tomorrow

Our interview series The Designers delves deep into the world’s leading design studios through a series of in-depth conversations with the individuals that make them tick. For the 41st entry in the series, we caught up with Sam Jones, Creative Director at DNCO – a London-based branding agency specialising in place and culture. Over his seven+ years at DNCO, Sam Jones has been at the helm, guiding the studio’s growth and evolution. He gives us a peek behind the curtain, revealing the inner workings and future aspirations of the agency. Jones also opens up about his journey to DNCO and the standout lessons of his career so far. PT: Hey Sam! How are you? SJ: Hi! I’m good, thank you. London summers are always a great time of year, and there are some exciting projects in the works.