The Designers: NOT Wieden+Kennedy’s Ananya Mohan on her love of colour, maximalism and language

Our interview series The Designers delves deep into the world’s leading design studios through a series of in-depth conversations with the individuals that make them tick. For the thirty-fifth entry into the series, we have the pleasure of diving into the creative world of Ananya Mohan. A designer at Wieden+Kennedy’s sister studio (appropriately named NOT Wieden+Kennedy), Ananya’s work is infused with a playful and maximalist aesthetic, where she draws from her unique background and diverse cultural influences – from the vibrant and lively atmosphere of her childhood homes to the immersion in different languages and scripts. Alongside her creative influences, she shares her experiences of graduating amidst the uncertainties of the 2020 pandemic, and how she found her footing in the bustling industry. PT: Hi Ananya! How are you? AM: Hi Poppy! I’ve been well and busy, my family’s visiting from Hong Kong after a while, so I have just been spending time with them. How are you?