The Designers: OMSE’s Ed Hatfield on storytelling and feeding his creativity with adventure

Ed Hatfield is a London-based designer, crafting brands that deliver purpose as Design Lead at branding agency OMSE and through his own freelance practice. For many creatives, certainly Ed included, exercise has proved to be both a rewarding outlet for mental health and a potential catalyst for creativity.  Following an impressive multi-day trail run through the scenic views of Scotland, Ed discussed with us his relationship with both the outdoors and design, for the twenty-eighth entry into our series, The Designers. PT: Hi Ed! How’s everything going? EH: Hey 👋 really well thank you. It’s been a busy summer full of sun! I was definitely on a mission to make the most of those long days.