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US BRANDING STUDIO

The Designers: Universal Favourite’s Ali Ozden on building brands from resonant, human experiences

by Universal Favourite ·

Our interview series, The Designers, delves deep into the world’s leading design studios through a series of in-depth conversations with the individuals who make them tick. Entry 45 takes us to Universal Favourite, where Creative Director Ali Ozden has been busy leading, designing, and celebrating some good news! Here, he shares what he’s been up to, discusses design’s role in modern business, and emphasises the importance of client trust. He also reflects on lessons learned from award-winning work and offers insights on creating memorable design in today’s crowded landscape. PT: Hi Ali! Lovely to chat. How has this month been for you? AO: Hi Poppy! It’s been a big month. Our studio picked up a Graphite Pencil at D&AD and a Bronze Cube at the ADC Awards, plus we’ve been flat out with ongoing projects, new work, and some exciting conversations about upcoming work.

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