The Edit: five projects including adam&eveDDB’s unexpected, variable brand world for EmergentX

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. EmergentX, a company committed to transforming disruptive technologies like blockchain into practical, life-enhancing solutions, has unveiled an identity crafted by creative agency adam&eveDDB. The identity had to be both exciting yet hard-working, and able to encapsulate EmergentX’s work in the realm of often unfamiliar, cutting-edge technology and its mission to simplify the world. The result is a dynamic, variable identity that morphs from abstract forms into clear, functional text. This transformation is mirrored in the variable font, named EX Abstract, created by adam&eveDDB in collaboration with two font foundries. The font, which is believed to be a world first, enhances digital touchpoints with its interactive nature and embodies the brand’s journey from complexity to clarity. The agency also designed EmergentX’s website, ensuring the transformative essence of the brand was consistently represented. Based in Vancouver, British Columbia, Thorn & Burrow Wines is not your average wine company. With their unconventional natural wine blends, they knew they needed a visual identity to match. Enter Santa Monica-based design studio TRÜF. Together, they crafted a captivating look that offers consumers a visual experience as unique as the wines themselves. TRÜF developed a series of high-contrast typographic illustrations for Thorn & Burrow’s wines, including RG+, RIES, and F*CK Rosé. The labels for the red wines feature their own unique edgy, rebellious designs, including a pair of grumpy cats and a salty pirate. In addition to the highly shareable front label designs, TRÜF developed a matching T&B monogram for use on the back of all labels and informational materials.