The Edit: five projects including An Open Understanding’s cinematic identity for gaming studio FWS

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Based in London, Fire Without Smoke are a leading creative and marketing studio for the gaming industry; counting the likes of Riot Games, Ubisoft, Electronic Arts and 2K Games as their clients. Approached to redefine the studio’s identity to better represent their standards and character, fellow Londoners An Open Understanding found inspiration in the cinematic feel that’s threaded throughout their portfolio; placing their breathtaking visuals at the front and centre alongside a flowing, geometric FWS monogram. Embracing the boldness of the mark alongside a striking palette of red, black and white, An Open Understanding worked closely with the FWS team to showcase the identity across the company’s credentials, website, marketing and printed materials. New York-based design practice Workbyworks, operated by designer Han Gao, have devised the identity for Perfect Print – a professional photography and film development studio in Shanghai. His eclectic yet systematic solution utilises a modular combination of colour and geometric form to represent the various services the business provides. To contrast this intentionally busy aesthetic, Gao chose A2-TYPE’s New Rail Alphabet as the identity’s typographic protagonist – with its sans serif simplicity cutting through the noise created by the surrounding shapes, colour and patterns.