The Edit: five projects including Angel & Anchor’s cute identity for takeaway hatch Little Sister

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. As sweet as soft-serve, Little Sister’s identity blends child-like playfulness with the vibrant touchstones of seaside living. Created by Belfast branding studio Angel & Anchor, the identity for the takeaway hatch – serving specialty coffee and soft serve ice cream – was designed to feel familiar to its sister company Lost & Found. Central to the identity is an abstract swirl that takes inspiration from the north coast ocean waves, winding country roads and soft serve ice cream swirls. This is echoed in the rolling open curves of the bespoke mixed-case wordmark. To keep with the lighthearted feel of the brand and outline Little Sister’s voice, the copywriting features vignettes of north coast-specific, nostalgic immersion. London-based creative agency B&B Studio have worked with drinks entrepreneurs Mark Gould and Mike Bagshaw to develop and launch the identity for Citizen Spritz, an alcohol-free instant spritz mix, to which you just add sparkling water. As non-alcoholic drinks have gone from alternative to mainstream, Citizen Spritz proposes a laid-back and ‘premium accessible’ option for those looking for a flavourful, refreshing and convenient drink. With this in mind, the creative team developed an equally bright and inviting series of packaging designs, featuring a hidden ‘sparkle’ – referencing the key addition of sparkling water – accompanied by a down-to-earth tone of voice.