The Edit: five projects including Bravo’s brand for Sweet Cheeks’ gelato that you really need to see

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Everything about Sweet Cheeks, a homegrown Singaporean gelato brand, is built to spark conversation. From the flavours devised with wild imagination (Toasted Cereal Vanilla Milk, Blue Pea Chrysanthemum & Valrhona Chocolate, Balsamic Strawberry) to the A.I. imagery used within the unconventional brand look. Bravo, a local design and branding agency, centred its strategy around a playful narrative where gelato becomes the centrepiece of joyful conversations. A custom logo is made from organic shapes, reflecting the gooey essence of gelato while exuding warmth and approachability. Meanwhile, the packaging design transforms each pint into an adventure, with unique visuals for each flavour. To capture the boundless imagination of Sweet Cheeks, the team leverages A.I. technology to make a suite of surreal imagery – turning dessert fantasies and Renaissance paintings into surreal, captivating scenes. The new website acts as a portal to this imaginative universe, positioning each gelato flavour as a world of its own, encouraging customers to dive into delightful daydreams and discover the stories behind each scoop. New York and Copenhagen-based visual artist and designer Osvald Landmark has kickstarted Menagerie Type – his eclectic font catalogue inspired by the untamed essence of wildlife – with the arrival of Mule Cargo. Inspired by Darwin’s ‘hybrid vigour’ – where two species come together to create an offspring with unexpected capabilities – and the exceptional qualities of the mule that surpasses its parents, the project embodies the idea of two forms coming together to create something unexpectedly powerful. Here, he metaphorically blends the best traits of donkeys and horses into a strong, sturdy font-child. When creating each letter shape, Landmark focused on expanding each character horizontally, ensuring the inner space and outer curves remained visually consistent. By developing both the wide and regular versions simultaneously, he maintained a harmonious relationship between the two. This meticulous process led to letterforms that differ greatly in expression yet share the same foundational curves, making Mule Cargo perfect for display typography.