The Edit: five projects including Carla Palette’s sophisticated identity for SOIL Skincare

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Berlin-based cosmetics company SOIL Skincare believe that there is no one-size-fits-all solution for facial problems and that instead, they require tailor-made remedies specific to the individual. Designed by fellow Berliner Carla Palette, the brand’s identity revolves around a custom wordmark derived from the typeface Americana Regular; with the addition of dots above its ‘O’ and the trimming of its most prominent serifs defining its individuality. The surrounding graphic language is intended to feel as open and transparent as possible; mirroring SOIL’s ethos towards skincare. Through the repetitive, pattern-like use of Neuebe®l&Mark’s Elgoc Thin, as well as a host of natural colours, Carla Palette’s solution exudes a sophisticated and fundamentally natural aura. In just over half a decade, British personalised stationery maker Papier have attracted more than a million customers around the world; challenging a static industry devout of new ideas. Despite their success, Papier’s identity was lacking any kind of system, and on the back of an expansion into the United States, they turned to London-based branding agency Ragged Edge to reinvent and add rigour to their brand. Their solution goes beyond aesthetics to focus on the transformative power of a blank page, imagining Papier as an emporium full of magic. As its core is an elegant logo and wordmark, both of which mirror the charming nature of paper and ink while capturing the sophistication of a classic notebook.