The Edit: five projects including Company Policy’s identity for gaming payment platform Neon

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Gaming payment platform Neon is on a mission to help game developers build better direct relationships with their players, by offering them more choice in how they buy in-game items. The payment partner worked with New York-based design agency Company Policy who built their identity, launch narrative and website. Channelling the spirit of early video game development – where developers would bypass big corporate gatekeeping – the identity references the counterculture spirit and history through eye-catching imagery and colours. As part of the typography module on his Masters degree, Reinaldo Camejo created an experimental typeface called Grundtvig. Inspired by Grundtvig’s Church in Copenhagen, the typeface takes several elements of the building’s iconic west facade – the verticality of the structure, the stepped gables contours and the arches present in the doors – as a starting point, which are then reflected in the bold geometry of the font. Accompanying the typeface is a specimen showing the typeface in an editorial context, featuring a bright orange key colour as a nod to the orange tiles of the church. In a similar fashion, the format of the specimen itself is stretched and narrow to reinforce the height of the typeface.