The Edit: five projects including Dokument’s soft, no-frills identity for fertility brand inne

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. inne, founded by Eirini Rapti in 2017, developed the world’s first at-home fertility monitoring system that measures progesterone levels in saliva. However, their brand identity needed improvement to differentiate itself from competitors and prepare for scalability. Understanding the need for a unique, own-able design language, Dokument transformed inne into a purpose-led brand, creating a visual identity system based on the idea of ‘connecting with your inner rhythm.’ The team crafted a bold yet simple look, drawing inspiration from the intersection of innovation and human biology. Aiming to convey warmth yet scientific accuracy, they developed a series of soft, moving 3D compositions – some of which mimic pulsating, living organisms – complete with a refined colour and typography system to express inne’s purpose and values. In a market that relies heavily on references, Kukla Scaffolding, a business (run by Andrej Kukla) in the scaffolding industry, has been operating successfully for over 17 years, working with developers across 14 European countries. When developing the visual identity for Kukla, Bratislava-based design company Studio Echt focused on recognisability and attractiveness, as well as ensuring the look avoided stereotypical tropes. The result is an identity designed to stand out to potential employees, focused on two stylised, distinct ‘K’s, sandwiched between two borders, mirroring a scaffold’s structure. Not only a memorable symbol, it can also be repeated and stacked to create a fitting structural pattern.