The Edit: five projects including Emunah Winer’s modular identity for global community Olami

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Olami began as a financial backer for Jewish outreach programmes across college campuses and professional networks, growing quickly to encompass more than 300 locations across 30 countries. After such monumental growth, they required a major organisational restructuring; bringing in Israeli designer Emunah Winer to take on the branding side of the project. The main consideration for the rebrand was the change in the organisation itself, with Olami shifting its focus from B2B to B2C – meaning the brand needed to appeal to students as well as the organisations above them. The core of the resulting identity is its logomark, which takes inspiration from the name itself. ‘Olami’ has two literal translations in Hebrew – ‘my world’ and ‘global,’ leading Winer to a bold solution that represents the connection between the world and its people. With so many factors to consider, the identity needed to be flexible and usable by a wide range of teams. To handle this requirement, Winer chose Founders Grotesk as the sole typeface and built a simple modular grid system for educators to be able to use in the collaborative design tool Canva. SNEAKRS is a limited-edition footwear, clothing and accessories marketplace providing customers with the latest products as well as news and original content. Designed by Mexican studio Brada, SNEAKRS’ identity combines a no-nonsense typographic approach with a series of playful flourishes, such as hand-drawn illustrations and staggered layouts. Primarily set in Sora Sagano’s sans serif Aileron, the identity’s wordmark always contains an ‘S’ from an entirely different typeface in an attempt to communicate one of three ideas related to the sneaker industry: accessibility, luxury and technology. With Aileron providing the former, Brada used Kepler to add a feeling of exclusivity, as well as the squared forms of Analo Grotesk for a touch of tech.