The Edit: five projects including Everything Will Be Fine’s wavy identity for Lost Shore Surf

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Keen surfers visiting the UK, take note. In the summer of 2024, Lost Shore Surf Resort – located in Ratho, near Edinburgh – will open its doors. Formerly Wavegarden Scotland, Lost Shore will be Scotland’s first inland surfing destination, where surfers of all abilities can ride around one thousand sustainably generated custom waves per hour. For the £55m landmark development, Glasgow-based studio Everything Will Be Fine were invited to create the identity. At the heart of the visual language is a distinctive icon based around the resort’s unique fan-shaped cove and the waves contained within. Reinforcing the wave imagery, the wordmark itself is set in OH no Type Co’s Obviously Wide Bold. Furthermore, the studio leaned into Scotland’s climate, landscape and cold water surfing with a colour palette that embraces warm greys and a distinctive bronze hue. Night Group is an independently owned collective that specialises in delivering pioneering venues across London, including some of the most impactful nightclubs in East London. Alongside hosting thriving local talent, the collaboration is driven to be an inclusive and accessible space for creatives and people from all backgrounds to get together and enjoy music. Taking the collective’s ethos and mission on board, Swiss designer and art director Tashina Maria delivered a striking and high-contrast identity through a primarily black-and-white palette, a pairing chosen to mirror the nightlife experience. This is further emphasised through a strong and impactful brandmark, whose chunky and undulating retro forms call to mind the rhythm and shapes of music. To bring balance to the bold art direction, Maria opted for Monument Grotesk as the typeface to provide a pared-back and minimalist character.