The Edit: five projects including Flavien Minson’s chiselled identity system for ROCK MEN PARIS

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. The little rock mascot of ROCK MEN PARIS feels like a playful counterpart to the posing male models on display. Whilst it doesn’t quite mirror the lithe forms and dramatic portraits of the talent, it does certainly capture a ‘chiselled’ look. As part of a complete rebranding for the Paris modelling agency, designer Flavien Minson looked to the early historical representations of men, carved into stone. He then merged the collected petroglyphs into one final pictogram, resulting in a unique new mascot and a starting point for the rest of the visual language. To give focus to the models on display, Minson opted for a minimal and modernism-inspired direction, led by a white and grey palette and Helvetica Neue as the typeface of choice. To mark its 40th anniversary, Off-Broadway Theatre company Vineyard appointed NB Studio to give its brand an eye-catching and timely makeover. Noticing the revolutionary impact of the theatre’s productions – aiming to change audiences’ perception of theatre itself – the London-based design studio crafted a colour scheme, imagery and logo that are never the same twice. ‘Vineyard’ stays constant in the wordmark, bold and all-caps, whilst ‘Theatre’ is reinvented for each new show, allowing creatives to reflect the voice of the production in a fresh and surprising way.