The Edit: five projects including Grávita’s bold identity system for the Spanish football league

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Since the 1980s, Spanish football league LALIGA has been one of the most powerful and well-known sporting competitions on the planet, as well as an economic driving force in Spain. Its dynamic identity, crafted by Grávita, strives to adapt to a new era of sports engagement – one where new generations are seeking multi-screen experiences. Fans who have disconnected from more traditional sports, instead looking to become players themselves. As part of the project, Grávita transformed LaLiga into LALIGA – turning it into a brand, rather than a competition descriptor – with a fitting new wordmark. To connect with this new generation, the Madrid-based creative studio created a flag as an expression of pride to unify fans. In Puerto Rico, the phrase ‘Wepa!’ – an exclamation meaning ‘wow!’ or ‘awesome!’ – is yelled with pride and joy. Barcelona-based creative director Ingrid Picanyol’s graphic identity and packaging design is a communication of this feeling, accentuated with a bright yellow and red inspired by traditional Puerto Rican coffee sachets. In contrast to common preconceptions of Puerto Rico – beaches, palm trees and the sea – the island is in fact mostly covered in dense tropical rainforest.