The Edit: five projects including Hey’s colourful, on-brand identity for its own Hey Hola Coffee

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. The combination of creativity and coffee is so deeply rooted that the launch of the first speciality coffee by Hey – in collaboration with pals at Madrid-based roastery Hola Coffee – felt like a natural next step for the studio. Reflecting the studio’s vibrant and playful spirit, the packaging design for Hey Hola Coffee features brightly coloured geometric shapes, each a composition of stickers applied by hand. Every pouch is a truly exclusive piece, as no two packages are exactly alike. Running and raving, a pairing that embodies energy and euphoria, taps into that primal human desire for collective joy and movement. Whether it’s the steady rhythm of feet hitting the pavement or the pulsing beat of dance music, Ravers2Runners is all about creating spaces where people can experience the euphoria of movement and connection without the need for substances.