The Edit: five projects including Ingrid Picanyol’s campaign for Torelló Mountain Film Festival
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Torelló Mountain Film Festival partnered with Ingrid Picanyol Studio to concept and design the launch campaign for its 2022 show, guided by the theme ‘Mongolia.’ Inspired by the theme, the Barcelona-based creative practice explored the effect of climate change on Mongolia’s nomadic shepherds, bringing to light how their inability to predict the weather’s movements has led them to move to suburban, poverty-stricken spaces. Here, these shepherds find not only their health affected by the polluted environment but face prejudice in attempting to socially integrate, from finding work to entering their children into education. Hoping to raise awareness of the issue, Picanyol’s ‘A Death Foretold’ highlights how the Mongolian shepherds represent the wider world around them, a microcosm of climate change’s impact; reflecting as such through 3D-rendered epitaphs, celebrating the demise of work – from the world’s last blade of grass to the final gesture of hospitality. A decade following its initial release, Milieu Grotesque have refreshed and reinvigorated their premiere serif, Boutique, partnering with Zagreb-based printers Lunch Press and visual artist Appear Offline to mark the occasion. Resulting in a captivating limited edition, screen-printed poster. Signed and numbered, the print in question showcases the Lisbon-based type foundry’s high-contrast serif in a new light, championing its expansion into three optical variations, greater weights and striking italics. Reflecting Boutique’s analogue tactility, the poster features a deep, iridescent black print applied onto Europapier Mirror Gloss paper – a tone similarly examined through Appear Offline’s renowned exploration of typographic and calligraphic form.
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.