The Edit: five projects including Jo Cutri Studio’s incandescent gin bottles for Beyond Distilling

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Jo Cutri Studio, a multi-disciplinary design studio in Melbourne, Australia, was responsible for the packaging and identity design of Beyond Distilling, a small batch gin distillery located in Busselton, Western Australia. Beyond Distilling – founded by former West Coast Eagles teammates Josh Kennedy and Chris Masten, along with Greg Garnish, a renowned figure in Margaret River's wine and gin industry – produces a range of gins using sustainably grown botanicals from the Mid West region of Western Australia. To add a unique touch, each bottle is adorned with an abstract artwork by painter Lauren Kennedy – inspired by the landscapes and environments of the Mid West – and a simple, functional type treatment. The colourful and mesmerising works pair handsomely with the clear glass, urging customers to pick up a bottle, turn it around to admire the beauty of the artworks, felt best when the glass catches the light. Imagined by designer Ed Dickinson, Folio’s identity, ecommerce platform, and digital assets truly let the art steal the show. The online fine art print service hosts a thoughtfully curated selection of prints – from Art Nouveau and Japanese woodblock posters, to contemporary prints of design and photography. When crafting Folio’s brand image, the UK-based designer ensured it doesn’t overshadow or clash with the various works. He therefore opted for a simple and classic pairing of Helvetica and Hoefler Text, with the latter providing the base for an elegant and bookish wordmark. By contrast, the colour palette is vibrant and lively, bringing the overall identity’s tone towards an equilibrium of classical aesthetics and crisp modernity.