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US BRANDING STUDIO

The Edit: five projects including Lundqvist & Dallyn’s identity for photographer Spencer Lowell

by Independent Studio ·

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Based in Los Angeles, Spencer Lowell is an award-winning photographer whose work intends to blur the lines between art and science. He has worked with many of the world’s leading brands and magazines – from Apple to Wired; with projects including a research ship in the Mediterranean, a desalination plant in Dubai, Norway’s Global Seed Vault, Mark Zuckerberg’s office and more. In search of a new identity, Lowell commissioned UK-based design studio Lundqvist & Dallyn; who also took care of the design and development of his website. Their solution revolves around a bespoke stencil typeface, structured grid system and vibrant shade of green, which all combine to perfectly represent Lowell’s one-of-a-kind approach. Studio8 is a design lab operating in the lines between architecture, material design, digital scenography and urban strategy. Working collaboratively to create their identity, the Porto-based team of Yucca Studio and Mecha Studio devised a minimalistic graphic solution that aims to provide an elegant foundation for Studio8’s portfolio and multi-faceted approach; without compromising on character. This idea is primarily represented in the identity’s wordmark, which takes advantage of GT Haptik’s geometric letterforms to form both the ‘o’ of ‘studio’ and its namesake’s ‘8.’ These two circles become the basis of Studio8’s graphic language; appearing across printed materials as a subtle yet powerful embossed texture.

Tech 2022 The Brand Identity The Edit Billboard Business Card Custom Typeface Digital Envelope Identity Illustration Logo Poster Print Sticker Website Wordmark Architecture Bar Photography Property Black Green Grey White Edgy Minimalist Playful Deboss Emboss Repetition Shapes Monospace Sans Serif Stencil Extended Italic

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