The Edit: five projects including Manual’s curious identity system for the iconic Eames Institute

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. The Eames Institute enlisted San Franciscan design and brand consultancy Manual to create the identity for their organisation and help bring the lessons of Ray and Charles Eames to life. Following deep immersion and research at the Eames Ranch in California, the resulting identity is centred around ‘the curious e.’ The monogram, through its continuously shifting gaze, embodies infinite curiosity and carries on the Eames’ legacy of spirited discovery. The identity’s typographic choices are inspired by the clues and insights found within the Eames archive’s ephemera. Topol Bold is a reference to News Gothic, a typeface used by Eames in film titles. This is paired with Century Schoolbook, which provides contrast whilst solidifying the classic and timeless voice of the brand. Audiology Innovations has set out to disrupt the traditional hearing clinic sector with the help of a brand redesign by Californian design studio Moment. One of the largest hearing loss clinics in Canada, Audiology Innovation’s team of doctors and technology experts work to solve case-by-case hearing loss with the use of hearing aids, assistive listening devices or training programmes. More than just a hearing clinic, Audiology Innovations also wanted to position themselves as a hearing solutions company that are experts in new technologies. Working closely together, Moment created a mark and identity system that reflects the clinic’s goals whilst encapsulating the science and technology behind the innovations in the wearable hearing space. The end result is sleek and instantly recognisable.