The Edit: five projects including Meat Studio’s 8-bit identity for Beijing convenience store Gogo

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. For Beijing commuters on the go, the fittingly named convenience store brand Gogo provides a quick and easy bite to eat. Working with Beijing Subway, Toronto and Beijing-based Meat Studio have provided an identity filled with flavour. In 8-bit, neon-lit vibrance, design elements take inspiration from the mundane daily commute of Beijingers and the restorative concept of ‘buffs’ (temporary upgrades) in video games. Opting for a utilitarian and neutral typographic direction, the team modified Founders Grotesk and HY QiHei for the Latin and Hanzi typefaces. By knocking out the positive spaces of intersecting strokes to create ‘cut corners,’ this small feature gives a nod to the daily grind and the chase of commuting to and from work. From onigiri to bottled coffee, products are charmingly labelled with familiar and nostalgic 8-bit illustrations, reminding workers that a tasty power-up is there if they need it. With the aid of David Einwaller’s classic and contemporary serif Morion, Studio Daniel Siim have crafted a timeless identity for Peruvian designer Andrea Jose. Through ethically sourced materials, and inspired by Peruvian culture and craft, Jose produces unique jewellery whilst also celebrating the value of reciprocity within the jewellery system. Taking this ethos into consideration, the Copenhagen-based graphic design practice, led by Daniel Siim, devised a sophisticated and minimal look. Alongside clean negative space, Siim’s solution lets the beautifully-photographed jewellery do the talking.