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US BRANDING STUDIO

The Edit: five projects including Melia Tandiono and David Bate’s dashing brand for Sistine Spritz

by Melia TandionoStudio DumbarFluoroUned StudioVanderbrand ·

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Designed by Melia Tandiono and David Bate (in partnership with Black Ink Project), the look for Sistine Spritz showcases the electric-red Chardonnay-based spritz with both vigour and elegance. The understated packaging – inspired by Sistine’s focus on ingredients – features a stark and complementary blue hue that lets the wax seal emblem become the focal point of the design. Inspired by Italian signage, the logo balances contemporary values with tradition through its custom-drawn letterforms. The slab serif News 701 provides a strong contrast to the logo’s soft curves, while Garamond adds classical elegance to the overall typographic palette. Shout-out to anyone feeling conflicted about the Arcane ending! The OG game, League of Legends, boasted a high-octane look for its 2024 Mid-Season Invitational (MSI) tournament, courtesy of Studio Dumbar/DEPT®. In their first foray into the gaming sector, the Dutch graphic design studio’s all-encompassing design package delivers an aesthetic that blends mystery and power. The design framework features bold typography, a striking black and red colour scheme, and futuristic UI-inspired elements called ‘Journey Data’ visuals. At its heart is The Aberration – a dynamic graphic element that brings the tournament’s ‘Become the Unknown’ tagline to life through various motion states.

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