The Edit: five projects including Mesh Scandinavia’s minimal identity for Kingsbury Run Capital

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Kingsbury Run Capital, or KRC, is a South Dakota-based private investment firm that specialise in ‘value investing’ – a method in which investments are made at a significant discount to their intrinsic value. KRC aim to set themselves apart through the long-term positions they take with their investments, as well as their primary objective to compound invested capital at a tax-efficient rate. Working with upcoming Danish design studio Mesh Scandinavia, KRC sought out a refreshed identity system to better communicate their professionalism, competence and calmness. The result is a showcase of simplicity, consisting of a tranquil monochromatic colour palette and San Francisco as the one and only typeface of choice. Alongside a plethora of negative space and subtle layout details, the identity is intentionally quiet in contrast to the busy and bolshy world of finance. Juniper is an Australian menopause telehealth clinic created by digital healthcare start-up Eucalyptus. By connecting women to specialist doctors online, the clinic offers modern and effective medical treatments and aims to support them on their personal journey through menopause. With full control of the project, Eucalyptus started with the brand name; choosing Juniper as a reference to the resilience, strength and determination of an evergreen plant. The identity further reinforces these qualities while aiming to feel grounded, delicate and vulnerable.