The Edit: five projects including Mutant’s rebrand for Film Fest Gent with a wordmark set in motion

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Film Fest Gent, Belgium’s premier film festival, proudly launched an entirely new identity in celebration of its 50th anniversary. Crafted by Antwerp-based independent creative studio Mutant, the refreshed identity features vibrant animation and a sprightly wordmark that pays homage to the legacy of “moving images” and the circular shape of Joseph Plateau’s Phenakistoscope. Meanwhile, the colour palette has been enriched and diversified by incorporating hues from the posters of the movies shown at the festival. The team also collaborated with esteemed German illustrator, Benedikt Luft, to ingeniously reimagine Film Fest Gent’s iconic horse symbol, truly capturing the festival’s bold stride into the future of film. A2-TYPE, a type foundry established by the London-based design studio A2/SW/HK have unveiled their latest development – an elevated online shop and font retail experience across all platforms. The arrival of A2-TYPE 2.0 now includes mobile platforms, promising an optimised and superior user experience irrespective of the device used. In the spirit of this overhaul, they’ve also introduced new fonts to their collection including WEA, Ny., and Microscopic. In order to unify their full font collection, the team have taken the time to design fresh specimens for all their typefaces, a monumental feat resulting in the creation of over 4,000 pages of newly designed specimens. On top of these advancements, the foundry has fine-tuned their online type tester, refreshed their licensing model and further broadened their reach by introducing discounts and not-for-profit licensing options, ensuring their products are accessible to the widest possible audience.