The Edit: five projects including Perky Bros’ Foxtrot packaging, inspired by hand-painted signs

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Foxtrot is not just a snack. It’s a culinary tribute to Chicago’s food culture – one that encapsulates the flavour and legacy of the iconic Chicago-style hot dog. The beloved culinary icon traces its roots back to the Maxwell Street Market, where it started as a quick and affordable meal during the Great Depression. Over the years, it has become a symbol of Chicago’s resilience and pride. Foxtrot pays homage to this history by infusing each chip with the taste and spirit of the city’s iconic hot dog. Designed by Nashville-based studio Perky Bros, the vibrant packaging design draws inspiration from the colourful and hand-painted signs that can be found throughout the bustling streets of Chicago, with the illustrations capturing the haphazard yet charming aesthetic of pop-ups, carts, and stands, creating a sense of familiarity and nostalgia for locals and visitors alike. Noerd is a powerful service dedicated to revolutionising the way free creativity is organised, allowing companies to work with independent creatives, anywhere in the world. For their visual identity, Stockholm-based design studio Note assembled a team of talented individuals who collaborated to develop everything – from brand strategy to tone of voice, guided by Noerd's unwavering commitment to quality, transparency, and creative freedom. The identity is rooted in editorial design, providing a platform for all the featured creatives (and their work) to coexist in one space. As such, the studio opted for a striking pairing of the refined Cigars by Heavyweight and the distinctive, versatile sans serif Gravity by Dinamo as the leading typefaces. This results in captivating typographic layouts, showcasing a playful and unquestionably confident aesthetic.