The Edit: five projects including Pentagram’s inclusive identity for disability campaign #WeThe15

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Created in partnership with the International Paralympic Committee, #WeThe15 is an inclusivity movement for people with disabilities that’s aiming to become the world’s largest human rights movement. It takes its name from the 15% of the global population that have a disability, who often find access to basic rights such as healthcare, education and employment to be limited; making it harder for them to live, work, thrive, and in some cases, survive. Designed by the London-based team of Pentagram partner Harry Pearce, #WeThe15’s identity ensures maximum visibility of the name across social media by presently it clearly and plainly as a hashtag in a bold sans serif typeface. A layer of graphic character and ownability is added through the identity’s circular symbol, which aims to visualise 15% at a 23.5-degree angle – in reference to the aforementioned disability percentage and the tilt of the earth’s axis as a reminder of the topic’s global scale. From the lens of Melbourne-based photographer Dominic Xavier, I Seach For You Still is a photo book showcasing the often misunderstood Middle Eastern nation of Iran; focusing on the beauty of its culture over the misconceptions often conveyed in western media. Xavier collaborated with fellow Melbournian and graphic designer Yarron Felder on the design and construction of the 92-page publication; landing on a loose, flowing approach to typography in order to champion the narrative of the photography and accompanying poem from Kaveh Akbari, which explores what it means to be a part of the Persian diaspora. A limited 150 copy run of I Search For You Still is available to purchase here.