The Edit: five projects including PORTO ROCHA’s youthful identity for Korean shopping app Zigzag

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Tasked with rebranding Zigzag – the largest shopping app in Korea with 35 million downloads and counting) – New York-based agency PORTO ROCHA crafted a youthful and vibrant rebrand. Starting with the wordmark – inspired by fashion periodicals – the studio oriented the visual language in a contemporary and versatile direction; allowing the company to expand into new markets whilst keeping pace with the fashion world. Using both Korean and Latin sans serif typefaces, a clean typographic direction aids the brand in communicating across multiple languages whilst counterbalancing the system’s more expressive elements. The loved-up world of the pulp fiction romance novel was the focus of Elizabeth Goodspeed’s project ‘How to Live on Love’ during her Design Director in Residence role at New York’s High Tide. As an investigation into the unique typography of the erotic paperback genre – finding itself at an intersection of smut and chastity – the risoprinted compendium features a wide assortment of lettering samples pulled from erotic pulp covers alongside an essay on the history and design of romance novels. The cover includes a die-cut heart, with red binding sewn by hand.