The Edit: five projects including Never Dull’s rebrand for Arts for Dementia, steeped in hope

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Working closely with Arts for Dementia, London design agency Never Dull crafted a vibrant rebrand and brand system for the UK-based charity that not only unifies its online and offline experiences, but also celebrates its resilience and community spirit. As an organisation that champions the voices of those affected by dementia, their fittingly crafted logomark symbolises the charity as a guiding light, embracing imperfection and inviting others to do the same. This is complimented by a series of bespoke pictographs that aim to debunk misconceptions about the impact of dementia, by highlighting the agency retained by individuals with early-stage dementia. The team ensured that the website adhered to AA and AAA accessibility standards, thanks to its dedication to legibility and clarity, achieved through a carefully selected colour and typography palette. Adorned in moonlight, the artwork for Max Richter’s highly anticipated classical album SLEEP: Tranquility Base is as serene, ethereal and beautifully haunting as the music itself. Featuring a dreamlike moonscape artwork created in collaboration with Dada Projects, the album depicts an expansive lunar world of space-age, astronautical materials and geological tones and textures. Alex Hunting Studio developed a bespoke typeface for the project – Richter Sans – that brings an elegant and utilitarian balance to the visual world. The album offers an immersive experience through its mix of type and kinetic texture, and is accompanied by a launch campaign, remixes, and digital canvases.