The Edit: five projects including Studio Chenchen’s scientific and unexpected identity for EntoZyme

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. How do you design the look for a deep-tech startup building bio-inspired futures through the power of tiny insects? For Sydney-based Studio Chenchen, assigned with distilling the expertise of EntoZyme, the challenge was to create a visual identity that embraces both the scientific precision and organic nature of their work. The studio developed a brand strategy that celebrates the fascinating intersection of biotechnology and natural systems, where, according to the studio, “science and industry is applied in ways that nudge natural systems, rather than deconstruct them.” The resulting identity embraces the “juicy, creepy, gritty aesthetics of nature doing its thing” complemented with more refined and sophisticated elements, signifying expertise and technical excellence. Taking inspiration from Zhu Yingchun’s contemporary art book, ‘The Language of Bugs,' the studio crafted a bespoke typography system that serves as a visual cornerstone of the brand. Future Being is an innovative studio dedicated to nurturing transformative ideas and sharing resources aimed at healing our planet while safeguarding both biological and cultural diversity. Their multifaceted approach includes offering grants, crafting compelling stories, hosting events, and fostering collaborations. Their updated brand and website design, by the team at global creative studio Some Days, is helmed by a custom wordmark that combines elegant serif typography with a mix of upper and lower case letters, infusing the brand with warmth and approachability. Complementing this is a perpetually morphing logo inspired by organic forms, which ultimately evokes a striking representation of our Earth.