The Edit: five projects including Studio NARI’s identity for Living Things that jumps off the shelf

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. The branding for Living Things, designed by Studio NARI, is bursting with life, from name to label. Aimed at a health-conscious, trend-setting Gen Z and Millennial crowd, their approach expresses the gut-friendly benefits of the low-calorie, prebiotic soda with a feel-good design ethos that jumps off the shelf. The wordmark, “literally teeming with life,” is accompanied by bold and playful typography, colours, and beautifully enticing fruit illustrations. This vibrant design has led to Living Things’ success as a cult favourite in health shops and paved the way for plans of nationwide expansion. At the heart of café bar La Martinuca lies the comfort and familiarity of their iconic tortilla española – a flavour and feeling that only a grandmother can bring to the table. And there she is – adorned with spectacles and a warm smile, a brand mascot that promises a tortilla “Como antes, ahora y siempre” (Like before, now and always). Designed by the team at Maniac Studio, the new identity for one of Spain’s most renowned tortilla española establishments strikes a delicate balance between understated modernity and nostalgic charm. Unconventional contemporary layouts are interwoven with expressive illustrations and typography that evoke just the right amount of warmth and reminiscence.